Google Analytics (GA4) Setup

Most GA4 properties we open track visits and nothing else — no conversions, no filtered office traffic, events named by accident. If you cannot say which pages produce enquiries, the setup is not working; a rebuild makes the existing data trustworthy going forward.

Which pages and traffic sources produce your defined conversions — enquiries, clicks, calls, purchases — on a one-screen dashboard, with search data from Search Console alongside. That is the difference between analytics and a visit counter.

Each distinct tracked action: a form submission, a click on a phone number, a button press, a purchase. Ten is genuinely enough for a typical business site; if your case needs more, we say so at intake and quote the difference before starting.

We configure GA4's built-in privacy controls — IP handling, data retention — and wire the tracking to respect your site's consent mechanism if you have one. Choosing and installing a consent banner is its own task; we will tell you plainly if your site needs one.

No — running ad campaigns is outside our catalog, and no upsell is coming. What this setup does give you is GA4 conversions defined cleanly, which is what an advertising account needs to import later, whoever runs it.

Access to your Google account (or we create the property under yours — you stay the owner), site admin access via the encrypted vault, and five minutes on the intake form to name the actions that count as conversions for your business.